Lincoln Riley: NIL changes have redistributed CFB power across all regions

Appearing on The Herd, Riley framed the NIL era as a turning point that has redistributed power across the sport. It’s helped allow programs outside of one traditional footprint to compete at the highest level.

“Now there’s not just one part of the country paying players,” Riley stated. “Everybody’s able to do it and it’s a great thing because I think it’s been able to create a more level playing field.”