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Libit: In new House v. NCAA era, Colorado spent $7.7M on athlete rev share

November 6, 2025

By Daniel Libit, Sportico: A few months into the House v. NCAA settlement era, public institutions appear to have adopted a unified response to inquiries into the money they’re paying athletes: none of your business.

That was not entirely unexpected. Schools had taken a similar posture in the last several years when it came to disclosing information about athlete NIL deals.

Six weeks ago, I argued this practice of revenue-sharing opacity should be challenged by none other than college athletes and their free-market advocates. (You can read some of my other lamentations on transparency in college sports herehere, and here.)

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