April 25, 2025
By Will Backus, CBS Sports: On Friday, the University of Kentucky’s board of trustees approved a proposal to transform the athletic department into a limited liability company called Champions Blue, LLC. The move represents a radical shift as college programs continue to adjust to an impending decision from the United States District Court that could lift restrictions on the sharing of media rights revenues.
Kentucky’s newest venture is thought to be the first of its kind among major universities in the United States.
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