August 6, 2025
By Brandon Marcello, CBS Sports: A new chapter in college athletics has begun … but the story is far from finished. This summer’s landmark House v. NCAA settlement cracked open the door to revenue sharing and ushered in sweeping reforms, but even a multibillion-dollar agreement can’t escape turbulence. Legal challenges are already mounting, Congress is inching closer to direct involvement, and the sport’s power brokers are bracing for another round of seismic decisions as key media deals — including that involving the College Football Playoff — near expiration in the early 2030s.
Using the House settlement’s 10-year timeline as a guiding framework, CBS Sports spoke with dozens of stakeholders to explore what the future of college athletics might look like by 2035. Part 3 of this four-part series examines private equity’s push into college athletics and its pitch to create a new super league featuring a select group of college football programs.
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