May 12, 2026
By Brandon Marcello, CBS Sports: When Brett Yormark made the call 18 months ago to RedBird Capital Partners, the gap was already hard math, and it was only growing.
The Big 12’s revenue was less than half of the Big Ten’s $928 million, and with revenue-sharing on the horizon and NIL contracts draining the schools’ coffers and lightening boosters’ pockets, it was time to act.
Yormark, who became Big 12 commissioner in August 2022, was left with two problems on his desk. The first was the revenue gap. The second was that no one at the conference level had ever been built to close it.
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