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How Big Ten expansion helps make the case for athletes as employees

By Michael H. LeRoy, Sportico: The Big Ten conference and its schools are drooling at the imminent prospect of signing a $1 billion-plus media deal, one certainly made more lucrative by the addition of UCLA and USC, which was itself a move to counter the SEC’s addition of Texas and Oklahoma.

Both conferences are preparing for a world where only the financially strongest will thrive.

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