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How Arizona AD Desireé Reed-Francois is reshaping athletics with lean budget

July 16, 2025

By Ezra Amacher, Arizona Desert Swarm: When Desireé Reed-Francois last month shared the process behind the hire of track and field/cross country coach Andrew Dubs, she provided a direct window into the precise decision making required of a Power 5 athletic director with a finite budget.

Arizona did not use a search firm, which could have cost into the five figures. Instead, Reed-Francois deployed high-level staffers to conduct a national search process, while relying on her contacts across two-plus decades in college athletics.

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