Front Office Sports: Will Pac-12 schools bite on Apple’s pitch?

By David Rumsey, Front Office Sports: It’s been over 24 hours since Pac-12 presidents, chancellors, and athletic directors held a closed-door meeting reportedly including details on a proposed media rights deal with Apple — with no further details forthcoming.

Financial terms are unclear, as the value of the deal could evidently fluctuate based on new subscribers to the Apple TV+ service. Is this deal enticing enough to keep the existing conference members together?

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Will Pac-12 Schools Bite On Apple’s Pitch?

While a streaming-heavy deal could limit the Pac-12’s broadcast reach, it may have been the conference’s best option all along.

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