February 6, 2026
By Ross Dellenger, Yahoo Sports: Last summer, in an effort to join a power conference, Memphis and its corporate sponsors pooled as much as $200 million in an offer to join the Big 12.
Ultimately, the Big 12 decided against further expansion.
But the Memphis offer — bold and somewhat unprecedented — provided a future path for those seeking a promotion: Buy your way in.
A few months after Memphis’ proposal, the move — albeit at a much lesser scale — is being replicated.
Read the full story…
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