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Deion Sanders sets the record straight on NIL in college sports

June 2, 2026

By Cory Pappas, Colorado Buffaloes on SI: When Colorado Buffaloes coach Deion Sanders has an opinion, he’ll let people know about it. Coach Prime went on Front Office Sports News and spoke to Baker Machado. The two dove into NIL in college football.

Machado and Sanders went back and forth about if there’s a certain NIL dollar amount that a program needs to win a national title. Coach Prime said he didn’t have an exact number, but then shifted the conversation into what money and college athletics have become.

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