Deion Sanders 'not a TV novelty anymore' as ratings dip with results

November 6, 2025

By Brent Schrotenboer, USA TODAY: Colorado football coach Deion Sanders has hit new lows on the field in recent weeks with back-to-back blowout losses, including his worst loss as a college head coach and another change in direction at quarterback. Now comes news of another new depth — his lowest recorded television audience in three seasons in charge of the Buffaloes.

His team’s 52-17 loss against Arizona on Nov. 1 drew an average of just 374,000 on FS1, Fox Sports confirmed to USA TODAY Sports.

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Tuning out? Deion Sanders 'not a TV novelty anymore' as ratings dip with results

Deion Sanders has been a master television showman, but his viewership numbers have trended downward significantly this season at Colorado

USA TODAY

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