Deion Sanders makes savvy NIL move with latest Colorado football hire

April 25, 2026

By Charlie Viehl, Colorado Buffaloes on SI: The Colorado Buffaloes have made an addition to their recruiting staff, hiring Hutton Reed as Colorado’s assistant director of recruiting. The move by the Buffs was reported by On3’s Pete Nakos on Friday, April 24, as Colorado coach Deion Sanders adds another member to the football program’s support staff.

Reed has been a figure in the college sports world with his direction of Package Deal Sports, a sports agency specializing in name, image, and likeness (NIL) deals in college athletics. Can Reed’s familiarity with NIL deals from the agency side help Colorado’s high school recruiting efforts?

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Deion Sanders Makes Savvy NIL Move With Latest Hire

The Colorado Buffaloes have made an addition to their recruiting staff, hiring Hutton Reed as Colorado's assistant director of recruiting. The move by the Buffs

Colorado Buffaloes On SI

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