By Jeremy Crabtree, On3: CougConnect, a BYU-focused collective, has turned heads with its creative NIL deals since its inception in November 2021.
People in Provo are still talking about “Rocking Royal,” the NIL-inspired hype track for Cougar fans that came from a deal facilitated by CougConnect. Plus, CougConnect helped BYU football players strike teamwide apparel deals at the start of the football season.
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