Cruise With the Cougs: BYU stars sailing to paradise through new NIL deal

By Jeremy Crabtree, On3: CougConnect, a B Y U-focused collective, has turned heads with its creative NIL deals since its inception in November 2021.

People in Provo are still talking about “Rocking Royal,” the NIL-inspired hype track for Cougar fans that came from a deal facilitated by CougConnect. Plus, CougConnect helped BYU football players strike teamwide apparel deals at the start of the football season.

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Cruise With the Cougs: BYU stars sailing to paradise through new NIL deal

In what is believed to be the first-ever NIL cruise, fans have a chance to go on a four-day cruise with BYU players.

On3

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