Cougar Collective plans merger with WSU as revenue-sharing era takes off

May 3, 2026

By Adam Lewis, CougFan: Cougar Collective president Luke Wetzstein had just returned home from a weekend in Pullman when he hopped on the phone last week with Cougfan.com for a wide-ranging conversation about the changing landscape of college athletics and what it means for the official NIL collective of WSU athletics.

Fresh from hosting a Friday night happy hour that raised more than $13,000 in the lead-up to the Crimson and Gray Game game, Wetzstein was both buoyant and in need of a breather.

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Cougar Collective plans merger with WSU as revenue-sharing era

'Sometime after July 1st, but before football starts. You've got about a seven-to-eight week window there,' says Luke Wetzstein

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