Colorado signs first-ever deal between NCAA program and sports book

Sportico: The University of Colorado is the first NCAA school to sign an official sports betting partner, a major step forward in dismantling college sports’ decades-long aversion to gambling.

The Boulder-based school has a new five-year deal with PointsBet, which is building its U.S. headquarters in nearby Denver. Legal sports betting went live in Colorado in May, and partnering with the state’s biggest athletic department is a way for PointsBet to separate itself from the sports books currently taking bets there.

University of Colorado Signs PointsBet to Official Sponsorship Deal

The University of Colorado inked a five-year partnership with PointsBet. It's the first NCAA athletic department with a sports book deal.

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