Colorado reportedly set for $30M boost after historic Big 12 deal

April 30, 2026

By Ameek Abdullah Jamal, Essentially Sports on Yahoo Sports: The Big 12 just pulled off a half-billion-dollar move to keep pace with the SEC and Big Ten, and Deion Sanders’ Colorado program is set to be one of the biggest beneficiaries. Over the last five years or so, we’ve seen that no sport, professional or otherwise, has been more dynamic than NCAA college football, thanks largely to NIL. Unlike in the past, staying competitive in any Power 4 program now requires deep financial resources to keep up with the Big Ten and SEC. But reportedly, that is now changing.

Word is, the Big 12 just pulled off a big-time move by teaming up with RedBird Capital and Weatherford Capital on a five-year deal that’s set to pump up to $500 million into the league, and the Colorado Buffaloes get a big piece of that pie.

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Deion Sanders’ Colorado Reportedly Set for $30M Boost After Historic Big 12 Deal

The Big 12 just pulled off a half-billion-dollar move to keep pace with the SEC and Big Ten, and Deion Sanders’ Colorado program is set to be one of the biggest beneficiaries. Over the last five years or so, we’ve seen that no sport, professional or otherwise, has been more dynamic than NCAA college football, thanks largely to NIL.

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