July 29, 2024
By Pete Nakos, On3: Shedeur Sanders has built out his SS2LEGENDARY merchandise brand over his collegiate career.
The Colorado quarterback has more than 2.5 million social media followers. Viewed as a name to watch for the 2025 NFL draft, he’s found plenty of NIL success partnering with brands like Google and Urban Outfitters.
Now the youngest son of Deion Sanders is branching out, partnering with Overtime to launch his own podcast. Titled “2 Legendary,” a riff off his brand name, the first episode drops Tuesday.
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