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Colorado QB Julian Lewis lands NIL deal with Legends apparel brand

August 25, 2025

By Bri Amaranthus, Colorado Buffaloes on SI: The Colorado Buffaloes and coach Deion Sanders have a bright future at quarterback with former 5-star recruit Julian “JuJu” Lewis.

Lewis is exciting coaches already as a freshman and branding himself among the top NIL (name, image, likeness) earning athletes with a new exclusive partnership with a celebrity-owned brand. Lewis landed the deal alongside Oregon wide receiver Dakorien Moore, Ohio State cornerback Devin Sanchez, and Texas linebacker Colin Simmons.

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