July 30, 2025
By Alex Byington, On3 Sports: With inflation and rising food costs still impacting everyday Americans, the price of attending college football games isn’t always front of mind for even the most diehard sports fans. Still, as Oddspedia’s recent survey unveils, costs are going up everywhere, including across the college football landscape.
Part of those rising prices can be attributed to college programs fully embracing revenue-sharing with its college athletes, especially when it comes to college football, with the House v. NCAA settlement. Now that Power Four schools can provide as much as $20.5 million to student-athletes, the price of doing business is trickling down to fans far and wide.
In an effort to measure those costs for college football fans, Oddspedia surveyed all the top programs to determine the most expensive and cheapest game day experiences, which they identified as the cost of two tickets, two beers, two sodas, two hot dogs and parking. And while overall ticket prices saw a slight 2.7% decrease from 2024, the cost of everything else went up, including a 18.7% increase in parking fees.
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