April 25, 2025
By Matt Hayes, USA TODAY NETWORK: They may as well have rolled out Quantum mechanics at this point. The attention span in this legal fight has flatlined for Joe Sixpack.
And that’s exactly what they want.
But before those running college sports – do we really know who they are at this point? – get comfortable with their shrewd shell game in the unfolding House settlement case impacting college football, understand this: no one in the history of business has survived by ignoring who they serve.
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