July 21, 2025
By Griffin McVeigh, On3: Two consecutive national championships from the Big Ten have shaken up the conference power in college football. After a dominant stretch from the SEC, Michigan and Ohio State finally broke through after long title droughts. Now, people out there, such as FOX’s Colin Cowherd, believe all the momentum is shifting away from the SEC and to the Big Ten.
“Something’s changing and what’s changing is money,” Cowherd said. “Big Ten schools are bigger. They have more graduates. It’s easier to raise money for NIL. You add in Phil Knight and the Nike money, add in USC and the LA economy money, the Big Ten cities, LA, New York, Rutgers, Chicago, Northwestern, Minneapolis, DC, Seattle.
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