Canzano: Pac-12 Conference is burning, will someone please put it out?

OregonLive: When it comes to media rights, the negotiating strategy employed by Pac-12 Commissioner Larry Scott blew up in his face this week.

On Thursday, the SEC announced a $3 billion partnership with ESPN that not only generated a fresh 10-year windfall but also operates co-terminus with the existing 20-year contract.

Canzano: Pac-12 Conference is burning, will someone please put it out?

Commissioner Larry Scott holding the matches

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