Can UCLA overcome its perception problem to hire next great football coach?

September 22, 2025

By Ben Bolch, Los Angeles Times: One UCLA football legend sat across from the other, lamenting how far their beloved program had fallen.

On one side was Rick Neuheisel, a onetime Rose Bowl most valuable player and Bruins head coach, wondering aloud whether his alma mater had put itself in position to pick a strong successor to the recently dismissed DeShaun Foster.

“Is there confidence in the current athletic director when there’s been swing-and-misses,” Neuheisel asked, “or do you need to go find somebody else?”

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Can UCLA overcome its perception problem to hire its next great football coach?

UCLA has been described as a school unwilling to invest in football, but the Bruins have actually invested millions in the program.

Yahoo Sports

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