Caleb Williams, Matt Leinart launch NFT to help college athletes build NIL

By Shehan Jeyarajah: USC legend Matt Leinart is teaming up with Trojans quarterback Caleb Williams to launch a new NFT platform for current college athletes to generate digital collectables through their name, image and likeness (NIL) rights.

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USC QB Caleb Williams, Matt Leinart launch NFT platform to help college athletes build NIL value

Williams has been one of the biggest beneficiaries of the NIL era in college football so far

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