Caleb Williams a NIL trendsetter by selling apparel at USC spring game

By Jeremy Crabtree, On3:“EXCLUSIVE CALEB WILLIAMS APPAREL AVAILABLE HERE.”

The sign was impossible to miss inside the Los Angeles Coliseum Saturday during USC’s spring game.

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Caleb Williams a NIL trendsetter by selling apparel at USC spring game

Caleb Williams continues to transform college football as a NIL innovator by selling his branded apparel inside the Coliseum during USC’s spring game.

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