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BYU hoops freshman AJ Dybantsa lands 8-figure, multi-year deal with Fanatics

July 9, 2025

By Eric Jackson, Sportico: AJ Dybantsa, the potential No. 1 overall NBA draft pick in 2026, has become a multimillionaire before setting foot on a college basketball court, signing a multiyear deal with Fanatics Collectibles.

The agreement with Fanatics’ memorabilia arm is worth eight figures, according to a source familiar with the deal, and is one of the sports e-commerce giant’s most significant name, image and likeness contracts ever. The exclusive partnership, announced in an embargoed media release Wednesday, starts immediately and will be centered around Fanatics-owned Topps trading cards and other items.

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