BYU football insists it can handle lofty expectations in 2026

July 8, 2026

By Jay Drew, Deseret News: In their first three Big 12 football media events as a member of the conference, the BYU Cougars were not much more than an afterthought, a novelty act trying to make the move up in competition and prove they deserved to be considered one of the big boys of the league, let alone college football as a whole.

Tuesday’s proceedings at The Star, the practice home of the NFL’s Dallas Cowboys, showed that’s no longer the case.

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BYU football coach Kalani Sitake, athletic director Brian Santiago address lofty expectations for the program at annual Big 12 football media day

With expectations soaring for the 2026 college football season, BYU coaches and players were featured heavily at the Big 12's football media day on Tuesday in Frisco, Texas

Deseret News

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