By Raymond Lucas Jr., 247Sports: With the arrival of Bronny James comes added exposure for the USC Trojans. The Los Angeles university is no stranger to sharing a city with celebrities but James’ presence could lead to notable entertainment figures showing face at the Galen Center to watch him play during the upcoming season.
His father, LeBron, has revived the Lakers into a show pop culture icons flock to see at Crypto.com Arena on a near-nightly basis.
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USC basketball: Bronny James arrival has Trojans preparing for added security, celebrity appearances
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