May 20, 2026
By Nick Schultz, On3 rivals: When the Big 12 struck its private capital deal with RedBird and Weatherford, it was quickly pointed out that RedBird has Paramount Global in its portfolio. Paramount owns CBS, leading to questions about how much media rights impacted the decision to strike the agreement.
Although the Big 12’s current media deal with ESPN and FOX runs through 2030, commissioner Brett Yormark said “optionality” is important. While RedBird’s relationship with Paramount wasn’t the main reason for the Big 12 partnership, he called it “value add.”
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