July 9, 2024
By Dan Morrison, On3 Sports: Big 12 Commissioner Brett Yormark made it clear during his opening statement at the conference’s media days that the conference is looking for as many revenue streams as possible.
One of those potential ways to find revenue for the Big 12 as a conference is by putting commercial patches on the uniforms worn by officials at sporting events. That’s not allowed as of now, but Yormark expects that to change soon.
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