July 8, 2025
By Daniel Hager, On3 Sports: It didn’t take long for Big 12 commissioner Brett Yormark to make heads spin around the college football world on Tuesday.
During his introduction at Big 12 Media Days in Frisco, TX, Yormark made some bold claims about the conference.
“Once again, I believe the Big 12 will be the deepest football conference in America,” Yormark said. “No league offers the competitive balance that we do. Last season the Big 12 led the nation in fourth-quarter lead changes and go-ahead scores in the final minute of conference games, and this year our star power (especially at quarterback) will be on full display.”
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