Big Ten's Tony Petitti talks private capital, 'modernizing' college sports

October 9, 2025

By Nick Schultz, On3: Last week, news broke the Big Ten was in talks about a potential private capital deal. Such an agreement would infuse upward of $2 billion and extend the league’s grant of rights.

Standing before a group of reporters Thursday at Big Ten Men’s Basketball Media Day, Tony Petitti called it part of his responsibility as commissioner to consider all options related to revenue generation. He also reiterated the conference’s statement after the reports surfaced about the need to “modernize.”

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Tony Petitti discusses idea of private capital, 'modernizing' college sports

Tony Petitti discussed the idea of private equity and "modernizing" college sports during a Big Ten basketball media day appearance.

On3

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