By Connor Morrissette, All Trojans: Back in October, the Big 12 signed a media rights deal with ESPN and FOXÂ worth a total of $2.28 billion. The deal was spearheaded by Big 12 commissioner Brett Yormark – and four months later it looks like a stroke of genius.
Talking on their weekly The Marchand and Ourand Sports Media Podcast, reporters Andrew Marchand and John Ourand discussed the Big 12’s deal and why it’s led to the Pac-12 struggling to get a media deal done.
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Big 12 ‘totally outmaneuvered Pac-12’ by getting early media rights deal done
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