Big 12 to receive nearly $100M from PayPal revenue-sharing distribution deal

July 15, 2025

By Shehan Jeyarajah and Brandon Marcello, CBS Sports: The Big Ten and Big 12 have partnered with PayPal to become their official platform for distributing revenue-sharing payments to athletes. The hefty new deal involves brand partnerships with several Big 12 athletes, as well as sponsorship of the Big 12 Championship Game.

The first-of-its-kind partnership in the new revenue-sharing era allows Big Ten and Big 12 schools to pay players via PayPal’s products as a result of the landmark, multi-billion House vs. NCAA settlement. In the days after the new rules have gone into effect, millions of dollars have already flowed through PayPal’s servers to athletes.

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Big 12's revenue-sharing distribution deal with PayPal includes expanded financial partnership

The Big 12 will receive nearly nine figures over the next five years, and expand branding

CBSSports.com

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