Big 12, Players Era sign $50M basketball event deal with NIL payouts

November 24, 2025

By Myron Medcalf, ESPN: In the years ahead, the Big 12 will get eight automatic bids to the Players Era Festival as part of a $50 million equity partnership with the top college basketball event, officials announced on Monday, the first day of the tournament.

The partnership will create a new financial relationship between the Big 12 and the Players Era, which gives every participant a guaranteed $1 million NIL payout. It also ensures that the event will have eight teams each year from one of the country’s top conferences as it prepares to expand to 32 squads in 2026.

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New Era: Big 12 nets $50M NIL hoops event deal

Big 12 announced Monday that it will get eight automatic bids to the Players Era Festival, in coming years, which will give every participant a guaranteed $1 million NIL payout.

ESPN.com

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