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Big 12 expanding relationship with WWE to include fan engagement

May 29, 2025

By Will Backus, CBS Sports: The Big 12 is expanding its partnership with WWE to include some fan engagement during the regular season, according to The Athletic. The WWE will host episodes of one of its flagship shows, Friday Night SmackDown, in cities coinciding with Big 12 football games.

That includes a WWE event in Ireland ahead of a Week 0 showdown between Kansas State and Iowa State and a show in Orlando the night before UCF’s Sept. 20 game against North Carolina.

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