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Big 12 Conference puts private equity and naming rights on pause

May 30, 2025

By David Rumsey, Front Office Sports: The Big 12 will wrap up its spring meetings on Friday after a busy week of coaches, athletic directors, and university presidents discussing changes around the College Football Playoff, March Madness expansion, and the House vs. NCAA settlement.

Big 12 commissioner Brett Yormark caught up with Front Office Sports on Thursday evening to analyze the new landscape of college sports, including some shifts in strategy for his conference.

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