November 10, 2025
By Big 12 Conference: The Big 12 Conference today announced that Edward Jones will be the title sponsor for the Edward Jones Big 12 Football Championship. The agreement marks the first official wealth management partner in Conference history.
“We are thrilled to welcome Edward Jones as our title sponsor of the 2025 Big 12 Football Championship,” said Big 12 Commissioner Brett Yormark. “Partnering with a nationally recognized brand that has incredible reach will elevate the profile of the Edward Jones Big 12 Football Championship. We look forward to an exciting race to Arlington that will culminate with this marquee event.”
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