March 3, 2026
By Ezra Amacher, Arizona Desert Swarm: To compete in the new era of college athletics, the University of Arizona athletic department is turning to multiple revenue streams. Selling stadium naming rights is one option. Another is increasing the annual fee on season tickets.
Season ticket holders for football, men’s and women’s basketball, baseball and softball will see an annual fee increase for the 2026-27 season.
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