A winning culture, Big 12 benefits lifting BYU Athletics to new heights

January 2, 2025

By Dick Harmon, Deseret News: BYU isn’t playing with a hand tied behind its back anymore.

Big 12 membership, P4 money, resources to establish and take care of assistants and staff and wins — all of it makes a difference in BYU’s attempt to be relevant in major college sports.

You’ve already seen it in basketball with the hire of NBA coach Kevin Young, an expanded hoops staff, the signing of Russian phenom Egor Demin, Purdue-flip Kanon Catchings, Utah transfer Keba Keita, and USC-flip Brody Kozlowski.

Oh, and don’t forget the first-ever signing of a five-star and projected No. 1 NBA draft pick in AJ Dybantsa from the class of 2025.

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