July 17, 2024
By David Rumsey, Front Office Sports: The WNBA’s reported 11-year, $2.2 billion media-rights deals with ESPN, NBC, and Amazon are just the latest win for women’s sports, which have been riding a wave of historic momentum in recent years.
With attendance and viewership rising across many leagues, broadcasters have been paying up big time for women’s sports. When the WNBA’s new deals begin in 2026, media companies will be paying at least $325 million annually for three of the top women’s sports properties.
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