A nonprofit spearheads UW’s efforts to help student-athletes with NIL deals

By Jon Marmor, University of Washington Magazine: Two years ago, college sports were forever changed when the NCAA changed its policy prohibiting student-athletes from earning money for the use of their name, image and likeness (NIL).

This opened a new world for the University of Washington’s student-athletes, coaches and administrators. The UW and Montlake Futures, the primary collective handling NIL deals for Husky student-athletes, have used the University’s values as the guiding light to deal with this new world of opportunities.

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UW takes different approach to name, image, likeness deals for student-athletes

Student-athletes can now benefit from revenue generated by use of their name, image and likeness. The UW does it differently than the rest.

UW Magazine — University of Washington Magazine

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