WSU deputy AD notes 'seismic shift towards more streaming platforms'

May 15, 2024

By Jamey Vinnick, CougFan: As the college landscape continues to change, streaming is becoming a bigger part of how college football is viewed. While one of the major selling points for Washington State’s 2024 media rights deal with The CW and Fox is the traditional availability of all football games, deputy AD Mitch Straub spoke Friday at the CougsFirst! Event in Bellevue about how the viewing of college athletics is shifting.

“You are seeing a seismic shift towards more streaming platforms,” Straub said.

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WSU deputy AD notes 'seismic shift towards more streaming platforms'

'Our counterparts on Montlake, part of the reason they scuffled at the Apple deal is because they didn't want to be on streaming,' Straub says

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