Wolken: No one is rushing to pay top dollar to broadcast Pac-12 games

By Dan Wolken, USA TODAY Sports:If the previous decade of leadership at the Pac-12 was defined by miscalculations on conference realignment, an inability to make its football product relevant in the national title discussion and a disastrous misreading of where sports television was headed, the league’s new leadership hasn’t done a thing to change the narrative.

If you want to give George Kliavkoff the benefit of the doubt roughly 1 1/2 years into his tenure as commissioner, go ahead.

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No one is rushing to pay top dollar to broadcast Pac-12 games, making league look weak | Opinion

It's fair to be skeptical about what media entity would pay big money to broadcast a Pac-12 that will no longer include USC or UCLA beginning in 2024.

USA TODAY

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