Wilner: Radical ideas for Big 12 schedule as Yormark seeks 'value creation'

July 31, 2024

By Jon Wilner, Bay Area News Group via KSL.com: The Big 12 is open for business, again. Two years after signaling his desire to expand — and one year after completing the task — commissioner Brett Yormark addressed the need for “value creation” during his remarks at the conference’s football media extravaganza in Las Vegas earlier this month.

Except his focus was on a different type of expansion: schedule expansion.

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Our radical ideas for Big 12 football schedule as Brett Yormark seeks 'value creation'

There are several broadcast windows available, but the conference must get creative.

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