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Wilner: Pac-12 football 2021 season critical with media rights deals looming

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Mercury News: We’re five days in with no clue how it will end, but this much is clear: 2021 is the most important year in Pac-12 football history.

It’s the last chance for the conference to reclaim lost ground.

It’s the bridge to a more prosperous future.

 

 

It’s the moment in time when the Pac-12’s diminishing stature rams into the media rights negotiations at the heart of the conference’s future.

 

Pac-12 football: On-field slump, upcoming media rights negotiations make 2021 a year like no other
Pac-12 football: On-field slump, upcoming media rights negotiations make 2021 a year like no other

The conference has faded from relevance inside the Power Five but has a chance to reassert itself in advance of major negotiations for billion-dollar deals.
The Mercury News The Mercury News




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