August 8, 2024
By Jon Wilner, Bay Area News Group via KSL.com: Operational efficiency has always been essential to sustained success in major college athletics, where football and men’s basketball generate the revenue that funds dozens of sports programs.
But shrewd money management will become exponentially more important in the new world order for Big 12 schools attempting to compete against peers in the SEC and Big Ten that are, by comparison, rolling in cash.
Starting next year, Big 12 members will receive an average of $31.7 million annually from a media rights agreement with Fox and ESPN.
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Breaking down which Big 12 athletic budgets are most (and least) efficient after Arizona's shortfall
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