Why the Big 12 Conference's revenue gains aren't translating to payouts

June 8, 2026

By Brent Schrotenboer, USA TODAY: The Big 12 Conference faced a question of survival five years ago after its two biggest football brands decided to leave the league for greener pastures in the SEC:

Should the Big 12 stay at eight members and risk losing relevance after the departure of Texas and Oklahoma?
Or should it try to stabilize itself by adding four new members from outside the lucrative Power Five conferences — BYU, Central Florida, Houston and Cincinnati?

Read the full story…

The Big 12 is making more money than ever. So why isn’t anyone richer?

Records show how the Big 12 Conference survived realignment at a cost after the league added Central Florida, BYU, Houston and Cincinnati.

USA TODAY

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