Why non-revenue sports could be eliminated in potential Big 12 equity deal

June 14, 2024

By Andrew Graham, On3: The Big 12 Conference provided college athletics some summer discussion fodder with a pair of potential moves for the league that were reported on Thursday: A potential deal for naming rights of the league, and another possible deal to give a private equity firm a stake in the league. And these are not moves that are created equally.

While the potential for the Big 12 to apparently become the “Allstate 12” conference, or something similar, kicked off plenty of jokes and online furor, it would be a deal with private equity that could ultimately come back to haunt the league and its member schools, as far as On3’s Andy Staples and Pete Nakos are concerned.

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Problematic pitfalls of Big 12 utilizing private equity, why non-revenue sports could be on the cutting block

The Big 12 is reportedly considering staking part of the league to a European firm, a decision that could have many issues down the road.

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