June 14, 2024
By Andrew Graham, On3: The Big 12 Conference provided college athletics some summer discussion fodder with a pair of potential moves for the league that were reported on Thursday: A potential deal for naming rights of the league, and another possible deal to give a private equity firm a stake in the league. And these are not moves that are created equally.
While the potential for the Big 12 to apparently become the “Allstate 12” conference, or something similar, kicked off plenty of jokes and online furor, it would be a deal with private equity that could ultimately come back to haunt the league and its member schools, as far as On3’s Andy Staples and Pete Nakos are concerned.
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